
Akhila V
Habilidades

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Experiência profissional
Business
Período integral • 1 yr 1 mo
Brand Executive
Mar 2026 - May 2026 • 2 mos
- Managed influencer sourcing across 3 sub-brands simultaneously, sourcing 45 creators/day (15 per brand) and initiating outreach the same day - Handled full cycle — sourcing, negotiation, screening calls, contract tracking, delivery follow-ups, and query resolution - Negotiated deliverables effectively enough that several influencers provided additional stories and raw footage beyond what was contracted - Maintained ongoing creator relationships, keeping a warm bench for future collaborations - Achieved ~35–40% conversion rate on a low-budget, high-demand brief. Tools: Modash, Influencer Analytics by Wednesday, Meta Business Suite, Google Sheets, Notion
Influencer Marketer
May 2025 - Apr 2026 • 11 mos
- Sourced 1,300+ influencers across Instagram, TikTok, and YouTube, maintaining a structured pipeline in Google Sheets and Notion - Worked in alternating weekly cycles — one week dedicated to sourcing (30+ creators/day) and tracking, the next to outreach, follow-ups, and negotiation - Focused primarily on macro creators; negotiated deals to agreed figures before handing off to campaign execution - Achieved ~30% conversion rate on a competitive brief with limited budget - Tools: Modash, Influencer Analytics by Wednesday, Google Sheets, Notion