Amol UX

Head of Design

ONYX • Autônomo

Dec 2019 - Present • 6 yrs 8 mos

AI-native product design and front-end development studio for funded founders across the US, UAE, KSA, UK, EU, India, and Australia. Trusted by Walmart, Porsche, S&P Global, TerraPay, Briq, Aureus Analytics, KnexUp, Durian, Choice FinX, Upwards, and 90+ more across 12 countries. $600M+ raised by client products. • Encoded 23 years of product decisions, design rationale, conversion patterns, and case-study outcomes into a private knowledge base that powers every AI workflow — every Claude or GPT-5 prompt reasons with this playbook in context, not generic training data. • Delivered a complete MENA-focused Islamic neo-bank MVP in a single working day: market research, three user personas, brand strategy, five wireframe screens, design system brief, Murabaha financing concept, and three custom Figma plugins. Quality intact. • Durian Furnitures D2C: 5x online sales growth, 390% cart-to-checkout lift, 450% engagement increase. Applied the proprietary 122-Point CRO Checklist end-to-end across the funnel. • FloatR Fintech: 300% user acquisition lift and 45% SIP investment lift through AI-driven personalization and a re-engineered onboarding ecosystem. • KnexUp (Australia, B2B SaaS): 33% faster onboarding, 2x registrations in two quarters. • Upwards (acquired by LendingKart): 40% faster loan applications via re-architected information flow. • Authored four UX books, including The AI-Powered UX Designer (2026) and Success Centered Design, the book that introduced the TAPE framework. • Facilitated 10+ stakeholder workshops and 15+ design thinking sessions, including direct contributions to a successful Series C funding round by aligning startup business goals with user needs. • Mentored multiple startup product and research teams in service design, journey mapping, and AIaugmented research workflows.

Head of UX

Briq • Período integral

Sep 2022 - May 2024 • 1 yr 8 mos

Owned UX strategy for Briq's construction-industry AI workflow automation platform across project dashboards, financial visibility tools, multi-step approval engines, and Otto, Briq's autonomous AI agent. • Reduced product setup time from 8 weeks to 3 days by mentoring the team in user-centered onboarding processes and heuristic evaluation. • Spearheaded a 250% increase in active users by optimizing platform information architecture and onboarding flow. • Architected a modular design system across the platform, enhancing workflow efficiency and contributing to 300% revenue growth. • Designed Otto, Briq's autonomous AI "do-bot" for risk analysis and underwriting — became the flagship product feature and reduced customer-support dependency by 95%. • Re-engineered the entry-to-onboarding ecosystem with AI-driven personalization, doubling conversion efficiency from 25% to 45%.

Head of UX

Pepperfry • Período integral

Jun 2015 - Apr 2017 • 1 yr 10 mos

Led UX for India's largest furniture e-commerce platform during its high-growth scale-up phase. • Mentored a 12-member UX team, raising the bar on wireframing, prototyping, and usability testing across the platform. • Streamlined UX workflows and reduced design-ops overhead by up to 70%, accelerating delivery across product squads. • Won the IAMAI Award for Excellence in Digital Experience for an advanced online wardrobe customization product redesign.