Syed Ahmad

Performance and Planning Manager

Dec 2024 - Present • 1 yr 5 mos

• Optimized B2B revenue performance, driving 12% YoY sales growth through predictive analytics, KPI modeling, and SQL/Power BI-based performance reporting. • Boosted forecasting accuracy to 80%+ by mapping business requirements, modeling demand scenarios, and aligning CRM and ERP data structures. • Automated core reporting using Power BI (DAX, Power Query) and Python scripts, reducing manual workload by 80% and improving reporting cycle speed. • Built BI dashboards integrating CRM, ERP, logistics, and financial data, enabling leadership to track MoM growth (8% average) and regional performance (10% uplift). • Grew active accounts 14% using segmentation, retention analytics, and LTV scoring; improved customer retention 19% via churn and cohort analysis. • Conducted SKU, pricing, profitability, and LTV analysis to support revenue forecasts, demand planning, and inventory strategy. • Reported directly to the Global Sales Director (B2B), supporting quarterly business reviews, revenue planning, and KPI alignment. • Managed and trained a team of 5 analysts, establishing standards for data cleaning, KPI definitions, and reporting workflows.

Data Analyst & Assistant Manager – Sales Support

May 2023 - Dec 2024 • 1 yr 7 mos

• Analyzed regional sales trends, customer behavior, pricing, and growth opportunities to support quarterly revenue forecasting, planning, and data-driven decisions. • Delivered actionable insights for sales targets, resource allocation, performance reviews, and lead-to-cash optimization, ensuring standardized KPIs and efficient processes. • Transformed 1M+ row global sales/revenue datasets for enhanced CRM accuracy, modeling reliability, and pipeline analysis. • Created and automated KPI dashboards in Power BI, Excel, and Google Sheets, reducing reporting time by 80% across performance, forecasting, and product metrics. • Standardized global sales/order workflows and integrated data from Shopify, Magento, Decathlon, and ARGOS, improving reporting consistency, accuracy, and cycle time. • Collaborated cross-functionally with sales, finance, and marketing on deal structuring, revenue tracking, churn analysis, and performance reporting for better visibility and predictability.

Assistant Manager – Sales Support

Nov 2021 - Jun 2023 • 1 yr 7 mos

• Prepared data-driven performance reports for sales and marketing teams. • Ensured CRM data integrity and order management accuracy. • Improved sales process efficiency through workflow automation and KPI monitoring. • Enhanced customer satisfaction by reducing turnaround times.