
M. Affaan
Visual Communication Designer
Habilidades

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Experiência profissional
Visual Communication Designer
Upwork • Freelance
Jul 2021 - Present • 5 yrs 3 mos
● Produced an ongoing medical infographic slide series for hairgrowthdoctor.com, building 1080×1080 HTML/CSS infographics on topics including hair transplant candidacy and hair loss medications, with pixel-level QA (bounding-box measurement, color sampling) to enforce alignment and layout standards across every slide. ● Designed and vectorized brand identity work for SM Spices, including a full SVG logo redesign — iterating from circular badge concepts to a refined horizontal editorial lockup — and vectorization of an existing raster logo for scalable use across packaging and digital. ● Designed editorial, copy-forward email marketing templates for Raised by Society, a minimal, material-first denim brand, supporting a product launch campaign. ● Delivered performance ad creative, static campaign assets, and carousel/web graphics for clients spanning healthcare, wellness e-commerce, fashion, and hospitality/rentals, working directly from creative briefs to platform-ready deliverables.
Level Designer
Mindstorm Studios • Período integral
Jun 2024 - Sep 2024 • 3 mos
Designed new levels for Hexa Sort based on user preferences and gameplay trends, contributing to a 20% increase in user engagement and 15% growth in daily active users. Collaborated with the development team on interactive elements and challenges, contributing to a 30% decrease in player drop-off. Ran A/B tests to optimize retention, achieving a 10% improvement in player satisfaction metrics.
Visual Communication Designer
Blitz Advertising
Nov 2023 - Jun 2024 • 7 mos
● Created Instagram posts and animated content for Qarshi products, supporting engagement and follower growth across the brand's social channels. ● Produced video advertisements using advanced editing techniques to improve click-through rate and conversion performance. ● Partnered with the marketing team on Instagram content calendars, improving posting consistency and brand visibility.