Angie F

SENIOR DESIGNER

Angie Falkenhainer Design • Freelance

Oct 2024 - Present • 1 yr 7 mos

Design and maintain on-brand commercial real estate brochures, signage, animation drone overlays, maps, and mailers for both digital and print applications. Compile property information into property briefs and complex offering memorandums, working directly with realtors and stakeholders to ensure visual consistency and timely delivery. Logo design, landing page creation, and flyer development tailored specifically for nonprofit organizations. Supporting impactful causes by delivering high-quality visual and digital assets that enhance outreach and engagement.

SENIOR WEB DESIGNER

Ansira (Formerly Sincro) • Período integral

Mar 2020 - Mar 2024 • 4 yrs

Served as brand expert and web designer, developing responsive designs, optimizing performance, improving user experience, collaborating with designers, back-end developers, PMs, and implementing accessibility standards for major automotive brands, creating user-friendly designs, responsive designs, and creative concepts to life. Created templated layouts, landing pages, email creatives, and digital marketing materials for auto manufacturers, dealer groups, and non-automotive clients, significantly enhancing digital presence and customer engagement. Led web design efforts within a sprint-based workflow from concept to launch, ensuring cohesive brand representation while managing project milestones, timelines, and cross-functional communication. Translated brand identity into compelling visuals and content across all project stages, facilitating regular reviews and feedback loops to drive iterative improvements and maintain alignment with brand standards. Partnered with development to productize internal tools, resulting in a 40% reduction in software expenses by consolidating multiple third-party tools into a single, user-friendly solution accessible to all employees. Managed a monthly campaign calendar to align go-to-market strategies with creative deliverables, reducing campaign development turnaround time by 30% and decreasing email revisions by 25%. Provided the creative team with a clear starting point and a centralized reference, streamlining collaboration and execution. Established a robust template portfolio and campaign library, streamlining campaign selection, preview, and workflow efficiency. Partnered with cross-functional teams to deliver complex projects under tight deadlines by integrating developer mock-ups into proprietary systems that, at the time, were unable to support such functionality. Communicated challenges and presented effective solutions to internal and external stakeholders, ensuring project success. Successfully launched t

WEB DESIGNER II

CDK/ADP/Cobalt • Período integral

Jun 2006 - Mar 2020 • 13 yrs 9 mos

Developed creative concepts and designs for marketing campaigns, producing landing pages, display ads, and social media graphics while ensuring strict alignment with brand standards and messaging. Collaborated with marketing teams to execute strategic campaigns and engage target audiences. Established and maintained cohesive social visual identities and brand voice across platforms, including Instagram, Facebook, Twitter, and WordPress. Utilized CMS platforms to efficiently create, update, and publish website content, coordinating with internal teams to gather assets and ensure timely, accurate updates. Completed over 10 tickets daily with minimal rework, demonstrating efficiency and accuracy. Consistently recognized as the top production performer on the content team, month over month, earning quarterly awards for outstanding performance