
Sefat Zen
I help eCom and service businesses scale through GEO and GAds
Habilidades

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Portfólio
Experiência profissional
Marketing Specialist
Ngital Limited • Período integral
Dec 2023 - Mar 2025 • 1 yr 3 mos
Led campaign strategy, audience targeting, and performance optimization to improve lead quality, acquisition efficiency, and overall marketing ROI, achieving an average ROAS of around 400% across 80+ campaigns. In addition to paid media, worked on SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to strengthen organic visibility across traditional search engines and emerging AI-driven search platforms. Implemented conversion tracking, GA4 reporting, retargeting strategies, and landing page optimization to improve attribution accuracy and campaign performance. Collaborated closely with marketing teams to align paid search, organic search, and AI search strategies, helping businesses scale customer acquisition through a full-funnel search marketing approach.
Paid Media Specialist
Ads Supremacy • Período integral
Dec 2021 - Jan 2023 • 1 yr 1 mo
Managed performance-driven Google Ads campaigns for North American service businesses, including pest control, plumbing, HVAC, roofing, legal, SaaS, moving, and automotive industries. Contributed to the management and optimization of campaigns responsible for $12M+ in total ad spend across multiple client accounts. Focused on improving lead generation and campaign efficiency through advanced keyword strategy, bid optimization, and continuous campaign testing. Generated 19K+ qualified leads while reducing acquisition costs and improving overall return on ad spend. Implemented conversion tracking, GA4 reporting frameworks, and performance analysis systems to improve campaign insights and reporting accuracy. Also managed Performance Max and YouTube campaigns for eCommerce brands, helping businesses scale through multi-channel advertising strategies.