
Najmul
Certified Google Ads Specialist PPC Audit Optimization and Tracking
Habilidades

Conheça meus serviços


Portfólio
Experiência profissional
Google Ads Audit & Optimization for a Local Home Services Business
BRIGHTHOME ENERGY SOLUTIONS LLC • Freelance
Jan 2026 - Present • 9 mos
I worked on Google Ads for “Bright Home Services,” a sample U.S.-based local home services business focused on generating qualified leads from customers in its target service areas. My work included a detailed Google Ads account audit, campaign and ad group restructuring, keyword research, negative keyword optimization, location targeting, ad copy improvements, bidding strategy analysis, and budget optimization. I also reviewed GA4 and GTM conversion tracking to ensure lead actions were being measured accurately. The optimization focused on reducing wasted ad spend, improving targeting quality, increasing relevant search traffic, and generating more qualified local leads. I continuously analyzed search terms, campaign performance, conversion data, and budget allocation to identify further opportunities for improvement. This project demonstrates my approach to helping U.S. local businesses build, audit, and optimize Google Ads campaigns with a strong focus on lead quality, conversion tracking, and sustainable campaign performance.