Roki

Google Partner Member

Google • Freelance

Dec 2021 - Present • 4 yrs 7 mos

I currently manage Google Ads campaigns with annual budgets ranging from $2M to $4M. As a Google Partner, my focus is on delivering high-quality performance, driving measurable growth, and maximizing ROI for clients through strategic Google Ads optimization. I specialize in building data-driven campaigns that improve conversions, reduce wasted spend, and generate long-term business success.

Google Ads Campaign Manager

Upwork • Freelance

Dec 2024 - Mar 2026 • 1 yr 3 mos

I started my journey with a small Manchester-based agency that managed only a few clients. Over time, the agency grew to successfully manage 20+ Google Ads accounts across different industries. My main focus has been generating local leads for service businesses and increasing visibility and sales for e-commerce brands through strategic Google Ads campaigns. I have also played a key role in guiding the team, optimizing account performance, and ensuring long-term client growth through effective campaign management.

Google Ads Specialist / PPC Manager

Nederlandse Spoorwegen • Freelance

Mar 2024 - Feb 2026 • 1 yr 11 mos

I specialize in setting up and managing Google Ads (AdWords) PPC campaigns with a strong focus on generating high-quality leads, phone calls, and conversions for service-based businesses and e-commerce brands. My expertise includes full Google Ads campaign setup, including Search, Call Ads, and conversion-focused PPC structures designed to maximize ROI. I also provide GA4 ecommerce tracking setup, ensuring accurate data tracking for conversions, events, and user behavior so businesses can make data-driven decisions. My skills include advanced keyword research, ad group structuring, mobile-optimized campaign creation, and smart bid strategy optimization to reduce wasted ad spend and improve performance. I work closely with startups and growing businesses to launch profitable Google Ads and AdWords PPC campaigns quickly and efficiently. Through continuous A/B testing and performance optimization, I identify winning keywords and ads, scale high-performing campaigns, and eliminate low-quality traffic to improve overall ROI. My data-driven approach ensures lower CPC, higher conversion rates, and consistent lead generation. I focus on delivering real business results through optimized Google Ads PPC management and GA4 tracking implementation, helping clients grow faster with measurable performance.