Popy Rani Sinha

Google ads Project for Physiotherapy, Biokinetics, Medical Care & Massage Therapy

Peak Movement • Freelance

Dec 2025 - Present • 8 mos

I worked with "Peak Movement", a leading holistic medical and high-performance clinic based in Cape Town. Their mission is to combine physiotherapy, biokinetics, medical care, massage therapy, and strength & conditioning under one roof to help clients recover faster and perform at their best. I successfully completed 4–5 consecutive Google Ads audit and optimization projects for this client on Fiverr. Each core service—Physiotherapy, Biokinetics, Medical Care, and Massage Therapy—had separate campaigns, and I conducted detailed performance audits, conversion tracking analysis, keyword refinement, audience optimization, and budget restructuring to generate higher-quality leads. By identifying wasted spend, improving targeting precision, and restructuring campaign intent, I helped them attract more potential patients while lowering acquisition costs. The client was extremely satisfied with the results, which led to continued collaboration—our order is still active today. If you run a clinic, therapy center, or performance-based medical practice and want consistent, high-quality leads through Google Ads, this case study and video proof will show you exactly how I can help scale your growth strategically and profitably.

Google Ads Expert & Business Strategic Analyst With $200K Monthly Ad Spend Limit.

AudioCityUSA • Freelance

Nov 2023 - May 2024 • 6 mos

I successfully managed a $200,000 monthly Google Ads budget for "Audio City USA", a fast-growing U.S.A-based E-Commerce brand. Handling a budget of this scale under a single ad account required precision, strategic forecasting, and strict performance control. The core objective was to generate the lowest possible cost per conversion with the best ROI while ensuring the entire monthly budget was utilized efficiently and profitably. To achieve this, I designed and implemented a structured plan of 45+ solo campaigns, each dedicated to specific product categories. These campaigns were strategically distributed across Google Search, Display, Performance Max, and Shopping to capture customers at every stage of the buying journey. From campaign architecture to execution, I ensured clean segmentation, smart budget allocation, and performance-focused scaling. To maintain minimum acquisition costs, I prioritized top-selling products, built high-intent keyword clusters, optimized product feeds, and targeted hot audiences using data-driven insights. Advanced bidding strategies, continuous A/B testing, real-time budget reallocation, and competitor analysis allowed me to consistently improve ROAS while keeping conversion costs under control. If you are looking for a Google Ads expert who can confidently manage large budgets, scale strategically, and turn ad spend into measurable revenue, I am ready to help. My experience proves that with the right structure and optimization strategy, even a high-budget account can deliver efficient, profitable growth. Let’s build your success story next.