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Adhiraj S
@adhirajsharm469
AI Builder
Índia
Inglês, Hindi, Panjabi
Sobre mim
I help D2C brands and marketplaces turn messy user data into revenue. I built and run personalization, lifecycle, and retention systems across push, WhatsApp, and journeys, for the entire companies, not just one vertical.
Customer Lifecycle Specialist: campaign setup, journey orchestration, event tracking, API integrations
WhatsApp/Email marketing (CleverTap/Gupshup): template design, delivery audits, conversational campaigns
Push notifications/SMS/RCS: personalized, behavior-triggered sends at scale
Segmentation & lifecycle strategy/Data: RFM/behavioral cohorts, funnel audits, win-back flows
Habilidades

Adhiraj S
offline •
Conheça meus serviços

Gerenciamento de Campanhas
I will automate your marketing flows
Portfólio
Experiência profissional
General Manager - Retention
CARS24 • Período integral
Sep 2025 - Present • 1 yr
Full ownership of CRM operations across 5 verticals, managing a team of 12. Selected as one of CleverTap's first AI pilot customers through their CleverAI Pioneer Programme. Focused on building and scaling CRM strategies within the organization.
Cluster Manager
Bajaj Finserv • Período integral
Jul 2023 - Sep 2025 • 2 yrs 2 mos
Managed one of India's largest outbound communications engines for the Rural Consumer Durables business. Oversaw monthly delivery of 1.5Cr push notifications, 45L SMS, and 50L emails, contributing to 7% of business revenue. Migrated 10Cr+ data points from Oracle to Salesforce.