
Shirina Akter
Certified Meta Ads Specialist
Habilidades

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Portfólio
Experiência profissional
Meta Ads Manager
eLearn IT Institute • Freelance
Mar 2023 - Present • 3 yrs 2 mos
They had running ads but were not getting good results. Budget was being wasted and conversion rate was very low. I worked on: - Campaign build from scratch - Audit and optimization - Audience targeting - Campaign management - Conversion tracking - Funnel setup - A B testing - Lookalike audience creation I analyzed their old campaigns and found weak targeting and poor funnel setup. Then I rebuilt everything with a proper structure and tested multiple audiences. Result: - Improved conversion rate - Reduced ad spend waste - Consistent lead generation
Facebook Ads Specialist
BabyST-RICH • Freelance
Aug 2023 - Apr 2024 • 8 mos
This ecommerce clothing brand was struggling with high ad costs and low conversions. Their campaigns were not structured properly and tracking was missing. I worked on: - Campaign build from scratch - Audience targeting - Audit and optimization - Campaign management - Conversion tracking setup - Meta Pixel setup and fixing - Retargeting strategy - Creative testing I rebuilt their campaign structure and set up proper tracking. I tested multiple audiences and creatives to find winning combinations. Result: - Lower cost per purchase - Improved conversion rate - Consistent increase in sales