Akhi K

Web Analytics & Tracking Specialist

Enkindle Digital – Performance Marketing Agency • Período integral

Jul 2024 - Present • 2 yrs 1 mo

Worked as a Web Analytics and Tracking Specialist at Enkindle Digital, a performance marketing agency based in Australia. Responsible for implementing, managing, and troubleshooting advanced tracking systems to ensure accurate marketing attribution and campaign performance measurement. Key responsibilities included: • Setup, management, and debugging of social media pixels (Meta, TikTok, etc.) • Implementation of Conversion API (CAPI) and server-side tracking • Google Ads conversion tracking setup, optimization, and troubleshooting • Google Tag Manager implementation for event tracking and analytics • Setup and troubleshooting of Google Merchant Center accounts and product feeds • Ensuring accurate data flow between ad platforms, websites, and analytics tools • Fixing tracking issues to improve campaign measurement and optimization

Tracking & Conversion Analytics Specialist

My London Pharmacy • Freelance

Oct 2023 - Sep 2025 • 1 yr 11 mos

Worked as a Tracking and Conversion Analytics Specialist for My London Pharmacy, an online pharmacy business operating multiple custom-built eCommerce websites selling medical products. Responsible for implementing and managing advanced tracking infrastructure across 6 custom-built websites to ensure accurate marketing attribution and performance tracking. Key responsibilities included: • Setup and management of Meta (Facebook) Pixel tracking across all websites • Implementation of Meta Conversion API (CAPI) with server-side tracking • Setup of Reddit Conversion API with server-side tracking • Implementation and debugging of Google Ads conversion tracking • Ensuring accurate conversion data from all websites to advertising platforms • Managing and maintaining tracking systems for ongoing marketing campaigns • Monitoring and fixing tracking issues across all platforms and websites

Web Analytics & GA4 Implementation Specialist

KEF • Freelance

May 2022 - Nov 2024 • 2 yrs 6 mos

Worked on analytics and tracking implementation for the global websites of KEF, a premium audio brand. Responsible for setting up a complete analytics infrastructure to track user behavior and marketing performance across multiple country websites. Key responsibilities included: • Setup and configuration of Google Analytics 4 (GA4) for KEF global websites • Implementation of advanced event tracking and data measurement strategy • Creation of custom analytics reports and dashboards to monitor website performance and user behavior • Implementation of cookie consent and privacy compliance setup for international users • Ensuring tracking works properly across all KEF country websites • Integration and testing of analytics tracking to ensure accurate data collection