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Email Marketing Expert
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Email Marketing Specialist
BrightWave Digital Marketing • Freelance
Nov 2025 - Feb 2026 • 3 mos
Managed email marketing campaigns for e-commerce brands and small businesses, focusing on increasing engagement, conversions, and customer retention. Created and optimized automated email flows including welcome series, abandoned cart, post-purchase, and promotional campaigns. Key responsibilities included designing email templates, writing high-converting copy, segmenting email lists, and analyzing campaign performance to improve open rates and ROI. Worked with tools like Mailchimp, Klaviyo, and ActiveCampaign to build automation workflows and targeted campaigns. Achieved consistent improvements in campaign performance, including increasing average open rates by 25% and click-through rates by 15% through A/B testing, personalization, and strategic audience segmentation.