
Denis P
Fractional CMO, CGO, Growth Strategy for Scaling eCommerce and SaaS, CRO
Habilidades

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Experiência profissional
CGO / CMO
Mully Group Inc. • Período integral
Sep 2024 - Present • 1 yr 8 mos
I initially joined to optimize website performance and conversion rate, but within a few months expanded my role to lead the entire marketing strategy. I operate from first principles, building decisions on structured data rather than assumptions. I implemented a custom analytics dashboard with channel-level attribution, ROAS tracking, and advanced metrics like LTV365 and MER coefficients to understand customer value over time and align spend with long-term profitability. Using these metrics, I optimized budget allocation to hit and consistently maintain target ROAS while scaling spend across channels. I managed and optimized Meta, Google, email marketing, CRO, affiliate programs, and broader revenue architecture with a focus on measurable efficiency and profitable growth.
Founder
acceleroi • Período integral
Jul 2023 - Present • 2 yrs 10 mos
Top Performance Marketing Company: 2024, 2025, 2026 Top Company: Performance Reporting Services Company 2024, 2025 Helping to scale growing eCommerce and SaaS businesses.
Product & Delivery Leadership
Multiple Companies • Período integral
Apr 2013 - Feb 2023 • 9 yrs 10 mos
Worked in senior product, delivery, and growth-adjacent roles across: - Repairify (SAFE Product Manager) - Rhythmic Rebellion (Senior Product Manager) - RAKBANK (Delivery Manager) - WiserBrand (Senior Project Manager) - Namecheap (Training Project Manager) Focus areas: - product discovery and experimentation - cross-functional delivery (engineering, design, business) - analytics, process design, and systems thinking