Abdul Rashid

Tracking & Analytics Specialist | Pixel & GTM Expert

Aug 2022 - Present • 3 yrs 9 mos

Specialized in setting up and managing tracking systems for websites including Shopify, WordPress, and custom platforms. Implemented Meta Pixel, TikTok Pixel, Snapchat Pixel, and Google Tag Manager with proper event tracking for accurate data collection. Configured key events such as Page View, Add to Cart, Initiate Checkout, and Purchase, ensuring reliable tracking for ad optimization. Helped clients identify tracking issues and fixed data gaps to improve campaign performance and decision-making. Provided complete tracking solutions that supported scaling campaigns with accurate insights.

Performance Marketing Specialist | eCommerce Ads Expert

Aug 2022 - Present • 3 yrs 9 mos

Managed performance marketing campaigns for multiple eCommerce brands in USA, Canada, Germany & UK, focusing on driving profitable sales and scaling stores. Set up and optimized Meta, TikTok, and Google Ads campaigns using structured funnel strategies (awareness, traffic, conversions). Worked on pixel integrations including Meta Pixel, TikTok Pixel, and Google Tag Manager to track key events such as Add to Cart, Checkout, and Purchase. Optimized creatives, audiences, and budgets to improve ROAS and reduce cost per acquisition. Helped brands generate consistent sales through data-driven strategies and continuous campaign optimization.

Lead Generation Specialist | Real Estate & Home Services Marketing

Jul 2022 - Present • 3 yrs 10 mos

Working as an independent media buyer, generating high-quality leads for real estate, roofing, and local home service businesses across USA & UK. Built and managed conversion-focused campaigns targeting motivated sellers, buyers, and service-based clients using Meta and Google Ads. Handled full funnel strategy including audience research, creatives guidance, landing optimization, and campaign scaling. Implemented advanced tracking with Meta Pixel, Google Tag Manager, and GA4 to ensure accurate lead tracking and performance optimization. Consistently delivered qualified leads that helped clients increase bookings, property inquiries, and service conversions.