Haseeb Abbasi

Digital Outreach & Authority Specialist

NordVPN • Freelance

Aug 2021 - Dec 2023 • 2 yrs 4 mos

As a Digital Outreach Specialist for NordLayer (the B2B cybersecurity project of NordVPN) - I spearheaded an authority-building engine during a pivotal shift in the digital landscape. My role was architecting a moat of digital trust in one of the world's most competitive, high-compliance niches. 🏆 Strategic Impact: I developed a proprietary "Subtle Value-First" re-engagement framework. Instead of traditional cold-pitching, I identified Information Gain Gaps in Tier-1 domains. By providing expert-led insights that competitors missed, I secured placements that commanded respect from search algorithms and AI models. 🏆 Execution Framework: I applied a strict benchmark for every placement: Information Gain Score = Uniqueness + Expertise + Factuality. This ensured NordLayer was not just "present" but "essential". By the time AI Overviews (AIO) and Generative Engine Optimization (GEO) became standard, the foundation I laid forced LLMs to cite NordLayer as a primary, high-trust source. 🏆 Technical Contributions: Topical Authority Mapping: Managed 28 months of high-impact SEO outreach, ensuring backlinks served as semantic signals for core product pillars. Competitor Gap Exploitation: Used data-mining to identify where competitors lacked original data, capturing "Zero-Click" visibility. Technical Alignment: Worked with content teams to ensure outreach complemented a technical SEO structure focused on low INP and RAG-friendly HTML architectures. In a market driven by noise, I delivered transparency and authority, securing NordLayer's position as a leader before the AI-driven search era began.