Aashir Imran

International Brand Manager

Digital First • Período integral

Jul 2024 - Apr 2025 • 9 mos

Directed end-to-end visual strategy for e-book publishing and digital product lines, overseeing design, marketing, and SEO alignment across multiple product categories. Developed comprehensive e-book design frameworks — from layout and typography to cover art — achieving a 35%+ improvement in click-through rates on digital storefronts. Led SEO-driven content marketing initiatives, improving organic discoverability for digital titles by 60%+ through targeted keyword strategies and metadata optimisation. Integrated AI design tools (Midjourney, Adobe Firefly) into production pipelines, accelerating creative asset delivery by 40%+ and reducing time-to-market significantly. Collaborated with marketing and product teams to develop cohesive campaign assets spanning social media, email, and paid advertising channels across international markets.

Brand Specialist

Sohomax • Período integral

Apr 2019 - Dec 2023 • 4 yrs 8 mos

Managed and scaled 10+ Amazon brand portfolios simultaneously, growing combined monthly revenue from $180K to over $620K within 24 months through strategic PPC and CRO initiatives. Produced premium Amazon A+ Content, Enhanced Brand Content (EBC), and conversion-optimised Storefronts that increased detail page conversion rates by up to 47%. Designed and managed Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, catalysing a 40% increase in sales revenue while reducing ACoS by 32%. Formulated data-driven brand strategies leveraging Helium 10, Jungle Scout, and Ahrefs insights to consistently outrank competitors and exceed corporate revenue objectives. Recruited, mentored, and scaled a high-performing remote marketing team aligned with aggressive e-commerce growth targets across US, UK, and international storefronts. Coordinated with brand owners on Amazon Brand Registry compliance, IP protection, listing reinstatement, and pricing strategy across multiple marketplace regions.