Ashley

Squarespace Website Designer & Website Optimization Specialist

Self-Employed / Freelancer • Freelance

Aug 2020 - Present • 6 yrs 2 mos

I help businesses build professional Squarespace websites that do more than look good. My focus is creating a strong online presence that communicates a brand's value, builds trust with potential customers, and makes it easier for visitors to take the next step. My work covers Squarespace website design, website redesign, landing pages, mobile-responsive layouts, service pages, portfolios, and e-commerce websites. I also help businesses improve the parts of their websites that are easy to overlook, including navigation, calls to action, contact forms, lead capture, appointment booking, and user experience. Beyond the visual design, I pay attention to the details that help a website function as a useful business tool. This includes basic on-page SEO, page titles and meta descriptions, image optimization, domain connection, Google Search Console setup, analytics, newsletter integrations, and appropriate third-party tools based on each project's needs. I approach every project by considering what the business wants to achieve and what its customers need to see, understand, or do. For one client, that may mean creating a portfolio that showcases their work. For another, it may mean simplifying appointment bookings, improving product pages, or making it easier for potential customers to request a quote. My goal is to deliver a website that reflects the client's brand, works across desktop and mobile devices, and gives visitors a clear path forward. I value clear communication, attention to detail, and practical solutions tailored to each project's scope.