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I will built a marketing media mix modeling

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Estônia

Eu falo Espanhol, Inglês
Passionate about data and artificial intelligence, I've spent the last six years honing my skills and challenging myself in Latin America, Europe, and Africa. Currently residing in Estonia, I immerse ...
Sobre este Serviço

Unlock the door to data-driven marketing with my Media Mix Modeling Service! As an experienced AI and marketing specialist, I use machine learning techniques, statistical metrics, and crucial market trends to pinpoint the interplay between different channels in your marketing mix. 


Media Mix Modeling (MMM) offers an in-depth look into your marketing expenditure's Return On Investment (ROI). This solution extends to help you allocate budget intelligently across different marketing channels such as online, print, broadcast, direct marketing or personal selling.


Service features include:

1. Multi-channel Assessment: I holistically analyze your entire media mix - the tasks of which are ranging from traditional channels such as TV or Radio to avenues online including social media platforms or email campaigns.

2. Impact Analysis: This breaks down correspondence of every element in your media mix on sales or other chosen KPIs to equate relative effectiveness.

3. Detailed Reports: Produce insightful and comprehensive reports that depict inter-media comparisons, seasonal performance metrics, advertising elasticity, and marketing-mix scenarios.

4. Forecasting & Calibration:

Tecnologia:

Excel

Google Analytics

Google Data Studio

Tipo de análise:

Análise quantitativa

Análise qualitativa

Especialidade:

Business Insights

Tendências

Previsão

Previsão