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STEP 3
Expanding
your content
initiatives.
Expanding
your content
initiatives.
Voice Over by Daron Dee S.
STEP 3
Expanding
your content
initiatives.
Expanding
your content
initiatives.
Voice Over by Daron Dee S.
2025 is the year of proactive action, not just reaction. Business owners small and large have the chance to take charge and seize new opportunities. Using a cohesive content strategy can strengthen brand identity, support the customer experience, and set the stage for sustainable growth and success.
Elevate your content
Written content is the primary pillar of content marketing. Because written content captures the voice and tone of your brand, it's a great avenue to connect with your audience and provide relevant information, all while encouraging brand awareness and emphasizing your distinct brand narrative.
Written content can cover brand assets like blog posts, articles, guest posts, website copy, landing pages, service pages, email copy, and more.
CREATE WINNING WEBSITE CONTENT
Website content communicates your brand values and purpose, primarily the problems you solve. From your homepage to your "about" page, each sentence on your website is an opportunity to win over customers, and every word offers a chance to capitalize on recognizable branding.
Peppering your website content with intent-driven, high-traffic keywords increases the chances for consumers to find your brand when searching for a similar product or service online.
Some of our top picks for website content wizards include:
ACE YOUR ARTICLES AND BLOG POSTS
Articles and blog posts communicate ideas to your customers, educate them on common pain points, and inform them of the value your business provides. As popular touchpoints for shoppers seeking new brands or product recommendations, they help streamline the customer journey.
- 30% of marketers say short-form articles are their best-performing content.
- 57% of marketers use long-form articles and blog posts for lead generation.
- Marketers say blogs deliver one of the highest returns on investment (ROI).
UPGRADE YOUR UX WRITING
UX writing shapes how website visitors interact with your brand. Can they seamlessly view your products? Do they know what happens when they tap on a certain button or how to change shopper settings within their profile?
Good UX writing spells out what actions users must take when using your website and removes any potential barriers to purchasing. The easier your website is to navigate, the easier it will be for online consumers to purchase from you over and over again.
Press play on video content
Video content has long dominated digital marketing initiatives due in part to growing mobile use as well as the continued popularity of social media platforms, which focus on video-based material. In 2024, video marketing reached new highs:
Marketers reported that videos increased dwell time, web traffic, leads, and sales, while also reducing support queries. YouTube and TikTok now lead in ROI, with TikTok's popularity surging as 43% of marketers plan to expand advertising on the platform.
To stay competitive in 2025, ensure your video content is professional and aligns with your brand’s style guide. Trending formats include animated explainers, product demos, and short video ads.
ANIMATE YOUR IDEAS WITH VIDEO
Animated explainers, commonly known as whiteboard videos, are ideal for marketing complex products or abstract topics in an engaging way. Studies show that people retain around 95% of the message you want to get across if it's in video form. As of 2024, 85% of consumers are more inclined to purchase a product if they see an animated explainer video about it.
Some of our top picks for whiteboard & animated explainer services include
READY, SET, GO… LIVE-ACTION
Live-action explainer videos of your products applied in real-life scenarios make it easier for consumers to imagine themselves using them as well as to identify them in a crowded marketplace. These types of videos help demonstrate the effectiveness and characteristics of beauty products, fashion items, furniture pieces, or toys. 72% of businesses that use explainer videos say they've significantly improved their sales and conversion rates.
KEEP IT SHORT AND SWEET
Short video ads are significantly briefer than other types of videos. They are positioned on social media platforms — like Facebook, Instagram, TikTok, and YouTube — as well as on display networks like Google. Their purpose is to enhance brand awareness, drive engagement, and increase sales. Aim to keep content snappy: 36% of video marketers believe that the optimal length for a marketing video is between one and three minutes.
Make your message heard
Beyond written and video content, audio is the third pillar of content marketing — and it's sure to make noise in 2025. With listenership on the rise, 47% of marketers who leverage audio content and podcasts plan to invest more budget in the coming year.
PUT YOUR PODCAST ONLINE
Online podcasts have become an increasingly popular means to reach global audiences. Now that the number of podcast listeners worldwide has reached 546.7 million in 2024, it's no surprise that podcast content will remain vital in 2025. Podcasts are among the top five media formats that drive ROI, positioning your brand as a thought leader and growing your social following.
ADD THE AUDIO TO YOUR ADS
Remember when audio ads were limited to traditional radio? Not anymore! With the number of listeners in the digital audio advertising market anticipated to reach 1.6 billion users by 2029, the market is expected to reach a projected market volume of $16.09 billion in just four short years. Strategic audio ads placed in podcasts and audio spaces that your target audience frequents can cut into your slice of the profits and direct traffic to your website.
When taking strides to elevate your content initiatives in 2025, get ahead of online trends with these strategies:
trends to watch in 2025
ONLINE CONTENT
USER-GENERATED CONTENT IS KING
User-generated content (UGC) shifted from a supplementary marketing tool to a core pillar of brand strategy in 2024. Customers increasingly trust content created by peers and everyday users more than polished brand ads, and more than one-third rely on UGC to get information about products.
In 2025, be sure to allocate space in your strategy for UGC-style videos and audio clips, including product reviews, how-to videos, and even unboxing videos after a customer places an order.
SMART CONTENT PERSONALIZATION WINS
AI-driven personalization has swept the marketing world — content marketing included. In 2025, personalization will be simply non-negotiable. Currently, 82% of customers say personalization drives brand choice. And consumers who rate their experiences as very personalized rate their overall satisfaction at 9.4 out of 10.
Proactive brands will continue to lean into personalized content strategies in 2025, using consumer data like preferences and previous behavior to deliver relevant marketing messages via audience-preferred media formats.
SOCIAL COMMERCE SIMPLIFIES
From shoppable social ads to product tagging and in-app shopping, social commerce has remained a high-ROI content marketing trend you can't afford to ignore. Social commerce simplifies purchases, with American consumers ages 18 to 34 having made purchases through TikTok (31%), Instagram (35%), and Facebook (36%) in 2024. Not to mention, social commerce is even more popular among younger demographics. About 40% of those aged 13 to 17 have made at least one purchase on TikTok Shop, so consider your audience when developing shoppable posts.
MUST-KEEP TIPS:
Content creation
1. KEYWORD RESEARCH
2. ON-PAGE OPTIMIZATION
3. OFF-PAGE OPTIMIZATION
3. OFF-PAGE OPTIMIZATION
3. OFF-PAGE OPTIMIZATION
3. OFF-PAGE OPTIMIZATION
Focus on high-value content.
What do your shoppers value most? Create content that educates, entertains, or solves problems for your audience.
Keep content diverse.
Is there variety in your marketing content? Utilize a mix of blog posts, infographics, videos, and podcasts to keep your audience engaged.
Prioritize evergreen content.
Does your marketing content seem outdated? Avoid trends and invest in topics that stay relevant and continue to drive traffic over time.
Make your content shareable.
Can your followers help grow your network? Use social sharing buttons and encourage readers to share posts with their networks.
Repurpose content.
Do you have a high-performing blog post or web page that drives consistent traffic? Transform it into videos, podcasts, or infographics.
Create opportunities for engagement.
Is your content one-sided? Use interactive elements like polls, quizzes, or surveys in your content to boost engagement
With so many channels and mediums — from written to video and audio content, creating standout content can feel like a big task.
Consult with a freelance expert to magnify your content initiatives.
