CONTENT CREATION

How Fiverr’s Content Team Writes Off Projects to Fiverr Pro Talent

Look inside our content team’s freelance collaborations which simultaneously concentrated creative skills and maximized impact, most recently leading to a 20% uplift in traffic and 9% in conversions.

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Project

Publishing an annual how-to guide and downloadable templates for businesses

Talent

Illustrator @Verofndz

Content @ConteseAgency

Designer @Heather.M

Impact

20% increase in traffic and 9% uplift in marketplace orders

The Challenge

Fiverr’s specialized content team is made up of in-house marketing and UX copywriters. A high demand for content comes with the challenge of balancing time and talent between what’s required and what’s inspired. Each year, the content team is tasked with strategic marketing pieces, such as the “Start the Year Strong” eBook – a business guide for the upcoming year. “Sure, we can write the entire ebook – but then we will do less of what we love and where our specialty lies,” said Yana Hudis, Director of Copy and UX Writing.

The Impact

With the help of content writers and graphic designers on Fiverr Pro (who have experience working with teams like ours), Yana’s team managed to put together a comprehensive eBook plus a collection of downloadable business templates – both of which had a significant impact on conversions.

Prioritize creativity

Outsourcing and editing the long-form writing allowed the team to maximize their creative potential, focusing their skills where they matter most and elevating their expertise beyond writing to content ideation and strategy.

Boost content engagement

Uplift conversions

Insider Tip

When working on a complex piece like an eBook, it's important to build a more personal connection with the freelancers. Hopping on a quick video call session with them saves so much time on revisions and helps deliveries match expectations.

“From captivation to conversion, our content team’s goal is to effectively focus on the company’s bottom line while staying creative – and the Fiverr Pro talent we work with ongoingly makes that possible.”

Yana HudisDirector of Content, Fiverr

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