tharyor

press release

Prescription Vape • Freelance

Jan 2022 - Present • 4 yrs 4 mos

Lead PR & Growth Strategist | Independent Consultant January 2024– Present Specialized in high-urgency product launches for AI, Web3, and AgTech startups. Drafted over 200+ press releases targeted at major tech outlets and financial news journals. Managed crisis communication and narrative shifts for crowdfunding campaigns nearing their deadlines. Senior Content Architect | Digital Media Agency March 2021 – December 2023 Led a team of technical writers focusing on SaaS documentation and external PR announcements. Developed SEO-driven content strategies that increased organic search visibility for clients by 40% within the first six months. Refined the "Story-First" approach for GoFundMe and Kickstarter outreach, resulting in higher donor engagement rates. Technical Communications Specialist | AgTech Solutions June 2018 – February 2021 Bridged the gap between complex engineering (IoT/Automation) and public understanding through clear, journalistic reporting. Handled media relations for national agricultural tech conferences and product rollouts. Key Achievements Launch Success: Successfully managed the PR rollout for 15+ AI startups, with 80% achieving "Product of the Day" on major discovery platforms. Crowdfunding Mastery: Wrote the primary campaign narratives for three Kickstarter projects that surpassed their funding goals by over 200%. Web3 Authority: Formulated announcement strategies for decentralized finance (DeFi) protocols that were picked up by top-tier blockchain news sites. SEO Impact: Consistently achieved "Top Story" placement on Google News for niche-specific press releases within 12 hours of distribution.