
Natalie S
Graphic Design and Vector Illustration
Habilidades

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Portfólio
Experiência profissional
Product Developer & Marketing Director
Arclite Fabrication Inc. • Autônomo
Oct 2019 - Present • 6 yrs 7 mos
• Oversee all eCommerce operations across Shopify and Etsy, including product launches, inventory management, order fulfillment, and customer experience optimization. • Communicate directly with customers and prospective clients to understand their vision, finalize design details, and secure sales. • Design and produce custom metal products using CorelDRAW, ensuring alignment with client specifications and standards. • Research and develop new, trend-driven product lines to expand the catalog and increase revenue and market potential. • Create and manage digital content across social media, email newsletters, and the company website using Photoshop, Canva, and Filmora. • Track and analyze online store and campaign performance metrics to inform strategy and improve conversion rates. • Manage logistics, packaging, and shipping to maintain efficient order processing and timely delivery. • Delivered exceptional customer service, contributing to over 4,000 five-star reviews and strong repeat business.
Digital Marketing Specialist
ZigiMedia
Jul 2017 - Oct 2019 • 2 yrs 3 mos
• Managed and optimized social media campaigns for health and wellness clients across Facebook, Instagram, and Google Ads. • Designed high-performing ad creatives and copy with strong calls to action that addressed client pain points and drove lead generation. • Oversaw multiple client accounts while maintaining clear communication on project timelines, campaign performance, and deliverables. • Developed and executed targeted email drip campaigns to nurture leads and increase conversions. • Achieved $0.95 cost per lead in lead generation campaigns and generated $47,712 in sales at a $4.61 cost per sale through data-driven optimization.
Marketing Associate
Caulfeild Apparel Group - Joe Boxer
Oct 2018 - May 2019 • 7 mos
• Planned and executed social media campaigns to support product launches and promotions. • Managed the content calendar and created engaging visual assets using Canva and Photoshop, including original product photography. • Oversaw Shopify store operations, uploading new products and optimizing listings for SEO to increase visibility and sales. • Monitored and analyzed social media metrics to improve engagement and campaign effectiveness.