
Jessica G.
Helping businesses and entrepreneurs grow
Habilidades

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Portfólio
Experiência profissional
Sr. Director, Growth Marketing (NS1 acquired by IBM)
IBM • Período integral
Jun 2017 - Dec 2021 • 4 yrs 6 mos
Transformed marketing into a digital-first growth engine that predictably drove qualified pipeline and revenue - consistently meeting goals through the pandemic and economic downturn. Results: > 2x marketing contribution to pipeline in first year (0% budget increase) > 680% increase in event-generated revenue (0% budget increase) > Launched INS1GHTS annual conference attracting 5K+ attendees with substantial pipeline impact > Built comprehensive attribution model (first/last touch to Markov Chain) used across entire GTм organization > Built and led a high-performing team while scaling marketing efficiency, not just spend.
Director, Pald Social & Performance Marketing (Soclalflow, Acqulred By Plano)
Piano • Período integral
Sep 2013 - May 2017 • 3 yrs 8 mos
Hired to lead organic social strategy, identified opportunity to launch a paid social practice. Scaled from solo operation to standalone product line with 18-person cross-functional team managing $22M+ in ad spend within 16 months. If you were on Facebook during this time period, you saw ads my team ran. 80% of organic impressions were from content published via SocialFlow and our ads had 100%+ reach for US based Facebook users. Results: > Built paid social program from $0 to $22M in managed ad spend > Selected as one of five initial Pinterest Ads launch partners > Multiple campaigns featured as case studies by Facebook and Pinterest > Sourced, hired, and trained entire campaign management team > Represented company at industry conferences and events as subject matter expert. Brands worked with includes: • Microsoft • Time Inc (all properties) • BBC • Economist • Conde Nast • Barstool Sports • more... • BarkBox • Madewell • BirchBox
Converslon Optimization Analyst (Maxymiser, Acqulred By Oracle)
Oracle • Período integral
Dec 2012 - Jul 2013 • 7 mos
Managed A/B and multivariate testing strategy for enterprise-level clients in the travel, eCommerce, and publishing verticals to drive sales, signups, and increase on-site conversions. Brands worked with: • Hilton • Wyndham • Christian Science Monitor • Brady Corp • LL Bean • Alaska Airlines • more...